Home › Guides › How Much Does an Electrician Website Cost? Builder vs Agency vs Monthly Plan
How Much Does an Electrician Website Cost?
Short answer: An electrician website on a do-it-yourself builder like Wix or Squarespace costs roughly $18 to $40 a month on common yearly plans, plus your time. A custom build from a designer or agency runs, in our estimate, about $1,500 to $15,000 or more. A monthly plan bundles the site and ongoing work for one regular fee.
- Wix lists paid plans from $17.77 to $39.77 a month on yearly billing, checked 8 November 2026.
- Squarespace lists $19 to $99 a month with annual billing for its four plans.
- Our estimate for a custom site is about $1,500 to $5,000 from a freelancer, and $5,000 to $15,000 or more from an agency.
- Check who owns the domain and site before you sign with anyone.
- Domains are often free in year one with a builder, then renew at the standard rate.
- A cheap site with service pages, reviews, license number and towns in plain text beats a pricey one without them.
The price on the invoice is only part of it. The real question is how many calls the site brings in. This guide breaks down all three ways to pay, what each one leaves out, and how to decide.
What are the three ways to pay for an electrician website?
| Builder (DIY) | Custom build (agency or freelancer) | Monthly plan | |
|---|---|---|---|
| Who builds it | You | A designer or agency | The provider |
| How you pay | Monthly or yearly subscription | A large one-time fee, often plus monthly upkeep | One regular monthly fee |
| Typical cost | About $18 to $40 a month on common plans (sourced below) | Our estimate: low thousands to five figures | Varies by provider |
| Your time | Many hours, then ongoing | Some hours for feedback | Little |
| Listings and reviews | Not included | Usually extra | Sometimes included |
| Risk | Site looks fine but nobody finds it | High up-front cost | Switching later can be hard if you do not own the site |
A "website" in this guide means a small business site: a home page, a page for each main service, an about page and a contact page, built to show up on Google and answer questions in AI tools. A one-page card with a phone number is cheaper and does much less.
How much do Wix and Squarespace cost?
These are the two builders electricians ask about most. Prices on their own pricing pages, checked 8 November 2026:
| Builder | Plans and price per month | Notes |
|---|---|---|
| Wix | Free, then Light $17.77, Core $29.77, Business $39.77, Business Elite $159.77 | Prices are for yearly billing and vary by location. Paid plans list a free domain for 1 year |
| Squarespace | Basic, Core, Plus and Advanced at $19, $29, $49 and $99 with annual billing; $25, $39, $65 and $139 on monthly billing | Annual plans include a free domain for the first year, then it renews at the standard rate |
For an electrician, the middle plans are usually plenty. You do not need online store features to take calls and quote requests. Wix's page was unclear on whether its free plan takes a custom domain, so confirm that before you rely on it. A business that wants a real address like brightlineelectric.com should plan on a paid plan.
Wix and Squarespace are neutral tools. Many electricians run good sites on them. The tool is not what makes or breaks the site. What matters is whether you fill it with the right pages. We compare more options in the best website builder for electricians.
What does a custom website cost?
A custom build means a designer or agency makes a site for you, rather than you picking a template. We could not find a published price source for electrician sites that we trust, so this is our estimate and not a sourced number:
- A freelancer building a 6 to 10 page site on a template: about $1,500 to $5,000.
- A small agency doing custom design and copy: roughly $5,000 to $15,000 or more.
- Ongoing hosting and fixes: often a monthly or yearly fee on top.
Our estimate is a wide range on purpose. Quotes vary a lot by city and by what is included. When you get quotes, put these questions to each one:
- Do I own the site and the domain name if I leave?
- Who writes the page text, and is it written for my real jobs and towns?
- Does the price include a page for each main service?
- What happens after launch? Who updates it, and what does that cost?
- Is there a contract, and how do I cancel?
If a quote does not answer those, ask again. For a wider look across trades, see our hub guide on how much companies charge to build a website and contractor website cost.
What is a monthly plan, and who is it for?
A monthly plan means one provider builds the site and keeps working on it for a regular fee. The work often includes listings, review requests and new pages. It suits an electrician who wants the site and the Google work handled and would rather not manage a designer. We run this kind of plan. See what we offer on the home page, where you can ask for a free demo site. We sell a competing service to the builders above, and you should weigh our view with that in mind.
The trade-off is simple. You pay a bit every month, and in return you do not pay a large lump sum or spend your evenings editing pages. Before you sign with anyone, check that you own the domain name, can export your content, and can cancel without a long notice period.
What costs are not in the quote?
Whatever route you choose, check for these:
- Domain name. Often free for the first year with a builder, then a yearly renewal. Squarespace says its free domain renews at the standard rate after the first year (Squarespace).
- Photos. Stock photos do little for you. Budget time to take real job photos on your phone, or pay a photographer for a half day.
- Text. Someone has to write the service pages. If you do it, that is hours. If an agency does, ask whether it is in the price.
- Your Google Business Profile. It needs care. Google says there is no way to pay for a better local ranking (Google Business Profile help). The work is reviews, photos and accurate details.
- Updates. A site that is not touched for two years goes stale. Plan on small changes every month or two.
How do you tell if a website is worth the money?
A site pays for itself if it brings in jobs. Here is simple math with round numbers. Our typical-job estimate for an electrician is service calls of about $150 to $500 and panel upgrades of about $1,500 to $4,000 (our estimate, not a sourced average). If a site costs you $3,000 in the first year and brings in one panel upgrade a month at $2,500 gross, it has made $30,000 of work. Your profit is lower, but the shape of the math is clear. A site that costs $300 and brings in nothing has still cost you $300.
So do not ask only "what does it cost?" Ask "what will it do?" The things that make a site bring calls are the same on any budget:
- A page for each main service, not one list (what an electrician website should include).
- Real reviews on Google that the site links to. In a 2026 study of trades in 10 US cities, businesses named by ChatGPT or Google's AI had a median of 444 Google reviews against 192 for the rest (Zarla, 2026).
- Your license number and your towns in plain text. Rules on showing your license vary by state, so check your board.
- A site that search engines are allowed to read. If your site blocks OpenAI's search crawler, it will not show up in ChatGPT search answers (OpenAI crawler docs).
A cheap builder site with those four things will beat a pricey site without them.
Do you need a website at all?
Most electricians do. Homeowners check you out before they call. In a 2026 SOCi survey, 81% of consumers took a step to check a business after an AI tool recommended it, and reading reviews was the most common check (MarTech on SOCi, 2026). A Google profile alone can carry a small shop for a while. A website gives you a place to say what a profile has no room for. Our guide on whether you need a website for your electrical business walks through it. And if you want to see what free templates look like first, read about electrician website templates.
A simple way to decide
- You like tinkering and have free evenings: use a builder. Pick a middle plan. Follow the checklist above.
- You want a polished, one-off site and have the budget: get three custom quotes. Ask the five questions above.
- You want the site and the Google work handled, with a steady cost: look at a monthly plan, and check who owns the site.
Whatever you pick, put money into reviews and listings as well as the site. Our local SEO guide for electricians covers what to do after launch.
Licensing rules, code editions and the number of local competitors change from state to state. Our state pages pull those facts together, for example California and Florida.
Common questions
How much does a basic electrician website cost?
On a builder, about $18 to $30 a month on a yearly plan, based on the entry plans at Wix and Squarespace. The domain is often free in year one. A basic site built by a freelancer costs more up front, and our estimate is about $1,500 to $5,000.
Is Wix or Squarespace good enough for an electrician?
Yes, for the site itself. Both let you add service pages, photos, a phone number and a form. The harder part is writing good pages and getting found on Google, and neither builder does that for you.
Why do some agencies charge so much more than a builder?
Because they do more of the work: design, writing, photos, setup and sometimes ongoing updates. A builder gives you the tool and leaves the work to you. A higher price is only worth it if you get the pages and support you need, and you own the result.
Do I pay monthly or once for a website?
Builders and monthly plans charge every month or year. Custom agencies often charge a large one-time fee and then a smaller upkeep fee. Ask which one you are signing up for, and what happens if you stop paying.
Sources
- Wix: Plans and pricing
- Squarespace: Pricing
- Google Business Profile help: Improve your local ranking
- Zarla: AI Visibility Index (2026)
- OpenAI: Overview of OpenAI crawlers
- MarTech: AI usage surges 6x for local search, on the SOCi survey (2026)
We build your new website free, before you pay, then work every week to get you named when homeowners ask Google and AI who to call. Get your free demo site.